6/11/2009. A Bermuda-based soccer fund initiated by by Indoo Sella Di Monteluce, an Italian aristocrat, and Kentaro chief executive officer Philippe Huber, whose company is an investor. Iveagh Ltd, a London-based firm created to oversee the wealth of the Guinness brewing dynasty, was hired as investment manager in return for 2 percent of the fund’s net asset value. Sella Di Monteluce’s father, Count Nicolo Sella Di Monteluce, is a non-executive director at Iveagh, which also manages his family’s money.